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Diederik joined in the program’s earliest days — before it became exclusively for Muslim brothers, back when I was still accepting a handful of people outside that based purely on who they were and what they were capable of. He earned his spot on merit. What he did with it speaks for itself: 4 clients signed in under 6 weeks, on a pay-per-result pricing model most agencies wouldn’t even attempt starting out.
Here’s how that six weeks actually went.
📝 Cracking the Outreach
Every new agency owner hits the same wall early: you can have a great offer, but if your outreach message doesn’t convert, none of it matters.
Diederik spent real time on this before he saw any traction. When the first official appointment finally got booked from cold outreach, he posted about it himself — not because it was a huge number, but because it proved the message finally worked.
📈 Building Momentum
From there, it snowballed. Booked meetings went from 3 one week to 4 the next, with 3 more about to close — enough that Diederik posted in the community that he was about to land his first customer, on a performance-based structure: 500 euros per booked appointment.
The community response says as much about the culture as it does about Diederik — replies came in from me, from Robel, and from Ahmed, all cheering him on before he’d even closed. When I told him momentum builds into a snowball effect once it starts, he came back confident: at least 2 customers signed before the end of the month, because the booked appointments were finally consistent.
🤝 Client #1, Then #2
That confidence turned into results fast. Diederik closed his first client on the pay-per-appointment model shortly after — and it didn’t stop there.
With his second customer signed, he had 25 active leads sitting in his pipeline at various stages, and the math was already pointing somewhere real: if his new customer generated 10 booked appointments, that alone put him at 8K MRR — and with 2 more customers, he projected somewhere around 15K MRR the following month.
🧑💼 Client #3 — Time to Delegate
A third customer signed shortly after, and it changed what Diederik could do next — not just take on more work himself, but bring someone else in to help deliver it.
With three clients paying, he had the revenue to bring on a client success expert — someone dedicated to keeping results strong for the clients he already had, while he kept his attention on signing the next 2 to 4.
🏁 Client #4 — Under 6 Weeks In
Then came the number that puts the whole run in perspective.
Diederik had started on December 20th. Four signed clients, a pay-per-appointment model already working, and a client success hire in place — all inside six weeks. My reply in the thread was short for a reason: “Sir Diederik with anotha win.” There wasn’t much else to add.
Before Sabiqoon → After Sabiqoon
| Before | After | |
|---|---|---|
| Outreach | Messaging that wasn’t converting | A cold outreach system booking consistent meetings |
| Clients | Zero | 4 clients signed in under 6 weeks |
| Pricing | No pricing model tested | Performance-based — 500 euros per booked appointment |
| Pipeline | No leads to speak of | 25 active leads at various stages |
| Operations | Doing everything himself | Hired a client success expert to help deliver results |
| Trajectory | $0 MRR | Projecting toward 8K–15K MRR within weeks |
✅ Quick Reference: What Made This Work
- Foundation: Time spent getting the outreach message right before expecting results
- Model: Performance-based pricing — 500 euros per booked appointment, not a flat retainer
- Pipeline: 25 active leads at different stages, not a one-off close
- Delegation: Hired help after client #3, instead of trying to scale solo
- Timeline: 4 clients signed in under 6 weeks from a standing start
🧭 The Bottom Line
Diederik didn’t join because of any one specific thing about him — he joined because I saw someone who’d put in the work, regardless of where he came from. Six weeks later, he had 4 paying clients, a pricing model that worked, and enough revenue to bring on help. The system doesn’t care who’s running it. It cares whether you show up and follow it.
Ready to Build Your Own Success Story? Get the same done-for-you systems and hands-on guidance Diederik used to go from zero to 4 clients in under 6 weeks.